booklet research

week eight – thursday 19 september

contextualisation of output
I have finalised my decision on my output, my data will be represented in a booklet. This is the ideal output for my data as it is easily distributed to people and is less permanent than a poster or a billboard would be – this has become important in my design as some of the data I have collected is sensitive to time and environment (e.g: Trump, Capitalism, Brexit etc) as they may not be helpful to print and display in certain locations. If for some reason the booklet is no longer an option I think I could choose a more simple application of my design as a hologram, this would enable me to focus my design on the render aspect of my code than the data & personalisation.

why a booklet over other outputs?
Looking at the nature of my data as well as my scan of Isaac’s hand I think this book is representation of anger and rebellion. These ideas have been expressed thought history in more radical and rash outputs (such as tagging, protest signage, video) than a planned & developed output that I need to make for this brief. However one example is the punk zines of the 70’s that were developed as a way to detach from publishers and labels and to genuine create a punk rock zine that was affordable for the people, made by the people. This production of Punk Zine embodied the punk ethos of anti-establishment, anti-consumerism and DIY.

These zines are a good example of what I want to achieve with my booklet as they maintain the political activism and anger within the punk scene but are also pieces of graphic design and text that can be spread and understood by the masses rather than simply seen as other outputs are.

provocative graphic design
I was in the library doing some other study for a studio paper and I came across this book about provocative graphic design, the perfect book to inform my design of the booklet!
These are some of the artists and graphic work that I thought I could act as precedents in how to think about this booklet and how each element can work together to generate a message to my audience.

Looking at these works I can see that the importance and symbolism of colour can play a big part in the way a graphic design is read. A classic colour for anger, passion and frustration, all the emotions I am trying to portray is red. Combining this with perhaps large bold black type could make the booklet loud and in tour face. However the small average font and aggressive text from the designers at Adams Morioka suggests a quite rage that can’t be underestimated, the rage of someone who is undeniably calm and perhaps tired of their situation, simply put, they are pissed-off. This is the type of anger that it looks like most of my data represents as we are struggling through an economy and climate that was destroyed before us yet we are the generations that have to deal with it and attempt to fix it.